The factor has only been compounded by a steep decline in moviegoers in the midst of the COVID-19 pandemic. The decision comes as cinemas face intense pressure from film studios to agree to looser restrictions on how long movies play in theatres.
The multi-year deal means Canada's largest film exhibitor has guaranteed theatrical exclusivity for three weekends on films released by Universal Pictures before the studio can choose to make them available at home on digital rental platforms. has struck an agreement with Hollywood film studio Universal to shorten the exclusive theatrical release window for its movies to as little as 17 days.
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